• Investment advisors charge clients a fee negotiated in advance and cannot
    earn any other profits from their clients without the clients' prior consent.
    Most investment advisors are paid an asset-based fee, so their interests are
    aligned with their clients. Brokerage firms' revenues may increase even if the
    customer's assets shrink. Investment advisors manage money in the best interests of their clients.

  • They do not engage in other business activities like investment banking or
    underwriting, which brokerage firms do. These other businesses may cause
    a brokerage firm's interest or attention to focus on other areas of the firm
    outside of their retail brokerage business and customers.

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